Downstream is about his experience with the music industry. In October 2019, he began releasing parts of his compositional work through the major and sometimes smaller streaming services of our time. It has led to remarkable results. While through some services there is hardly any listening, through other services some listeners hardly seem to listen to anything else.
Someone unfamiliar with how the music industry works might imagine that a musician will make a nice living from it. Little could be further from the truth, however. Alex Ruis is both composer, producer and performer of his works. For that, he receives about €0.001 per stream (about 10,000 streams * €0.001 = €10 per month) from the major services.
He recently discovered that there are also producer-friendly solutions that take into account that producers need more than fractions of pennies to get their work out there. Releasing your work through them currently seems to go against the grain, but that's about to change. If an unknown composer/producer/performer dares to release his work exclusively through an "insignificant" streaming service, it is only a matter of time until better-known ones will follow. Then we will collectively go Downstream.
* according to him, music industry could more aptly be called money industry. In which the most important links - composers, arrangers and performers - are the least rewarded for their efforts. As a result, music, like many valuable things, loses out to greed for money.